A business’s presence on Google: Your Local listing and expanding its reach with Google+

by MICROS eCommerce on June 18, 2013 · 0 comments

in Search Engine Marketing,Social Marketing,Uncategorized

The following post is from Allison Guarino, Search & Social Analyst.

In early May we asked you which social media platform still confuses you. You answered Google+, and rightfully so. Compared to other popular social media platforms like Facebook, Twitter, Pinterest and Instagram, Google+’s platform is less familiar to the average user. As a result, many businesses are not taking full advantage of Google+ in their online promotions and that can hurt their chances of being found by new customers.

Why Does Google+ Matter?

Yes, Google+ is a social platform, but it also serves as an extension of the search engine. Because of this, businesses that take advantage of Google+ and its various features can improve their search results, and ultimately their bottom line.

This article is the first in a three-part series aimed at helping businesses understand and harness the power of Google+ to improve their presence online.

Popular Misconceptions About Google+

Before you spend time using a new platform, you want to know that it is really worth your time and energy. There are some fairly common misconceptions about Google+ that are worth clearing up before explaining its features and how to use it.

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Instagram v. Pinterest: Where should your hotel spend its time?

by MICROS eCommerce on June 6, 2013 · 0 comments

in Social e-Commerce,Social Marketing

The following post is from Meghan Veroneau, Marketing Coordinator. 

Do you have a specific person who handles the various social media platforms at your property? If you’re like most hotels, you probably don’t. This means the amount of time you can give to a platform is crucial.

You’re never going to give up your property Facebook and Twitter account (and we wouldn’t recommend it), so what other platforms are worthy of your time? The buzz in the past year has been about hotels joining Instagram and Pinterest.

You likely know that both platforms rely on images as the main source of content. But which platform is right for your social strategy? Below, we explore three ways that each platform can benefit your property. We’d suggest starting out with the platform you resonate most with, and then moving on to the other as time permits.

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Capturing the attention of summer travelers on social media

May 16, 2013

Tweet The following post is from Meghan Veroneau, Marketing Coordinator. According to a recent TripAdvisor survey, 86% of people are planning a leisure trip this summer and 30% are planning trips for the upcoming Memorial Day weekend. Data shows that overall, summer travel is up 6% from 2012. Are you seeing the uptick in bookings [...]

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Tips for determining if you should join a new social media platform

May 8, 2013

Tweet The following post is from Meghan Veroneau, Marketing Coordinator. It seems that a new social platform launches every few weeks, and with each introduction, a flurry of blog posts and mentions about how these platforms will become “the next Facebook” or “the new Twitter.” But properties can’t simply adopt each platform as they launch [...]

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Poll: Which social media platform still confuses you?

May 2, 2013

Tweet No matter how long you’ve been working with social media, it can still be down right confusing sometimes. We want to help you understand the platforms better. Let us know which platform confuses you still and we will produce content to help you learn more! Interested in ramping up your online strategy? Check out [...]

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How a Higher TripAdvisor Ranking Can Help Hotels Book More Room Nights

April 25, 2013

Tweet The following post is from Jonathan Brinksman, Senior Web Marketing Analyst. TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how exactly does ranking translate to room nights? We’ve known for [...]

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Bing Transitions to Paid Shopping Model with Product Ads. Innovative or Imitative?

April 11, 2013

Tweet The following post is from Isel Galvan, Senior Web Marketing Analyst. One can say that imitation is the sincerest form of flattery, but is that the case when one party spends most of its time criticizing its biggest competitor? This seems to be the ongoing battle between Bing and Google. Yesterday, Bing announced the [...]

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5 Tips for Using #Hashtags Effectively

April 11, 2013

Tweet The following post is from Meghan Veroneau, Marketing Coordinator. Are you a part of the hashtag trend? If not, you might be asking yourself, what is a hashtag? Well, hashtags are essentially a filter, allowing people to see the conversation associated with that word or phrase. Hashtags make platforms easier to navigate if a [...]

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Blogging 101: Creating Content for Your Hotel Blog

April 3, 2013

Tweet The following post is from Meghan Veroneau, Marketing Coordinator. There’s been a lot of talk in the hospitality industry about blogs and how they can help enhance your property or brand’s overall marketing strategy. But many marketing professionals often wonder if the time and effort that goes into blogging will draw a significant enough [...]

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Blogging 101: Determining if your hotel is a good fit for a blog (Part Two of Three)

March 27, 2013

Tweet The following post is from Meghan Veroneau, Marketing Coordinator. There’s been a lot of talk in the hospitality industry about blogs and how they can help enhance your property or brand’s overall marketing strategy. But many marketing professionals often wonder if the time and effort that goes into blogging will draw a significant enough [...]

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