The following post is from Allison Guarino, Search & Social Analyst.
In early May we asked you which social media platform still confuses you. You answered Google+, and rightfully so. Compared to other popular social media platforms like Facebook, Twitter, Pinterest and Instagram, Google+’s platform is less familiar to the average user. As a result, many businesses are not taking full advantage of Google+ in their online promotions and that can hurt their chances of being found by new customers.
Why Does Google+ Matter?
Yes, Google+ is a social platform, but it also serves as an extension of the search engine. Because of this, businesses that take advantage of Google+ and its various features can improve their search results, and ultimately their bottom line.
This article is the first in a three-part series aimed at helping businesses understand and harness the power of Google+ to improve their presence online.
Popular Misconceptions About Google+
Before you spend time using a new platform, you want to know that it is really worth your time and energy. There are some fairly common misconceptions about Google+ that are worth clearing up before explaining its features and how to use it.
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You’re never going to give up your property Facebook and Twitter account (and we wouldn’t recommend it), so what other platforms are worthy of your time? The buzz in the past year has been about hotels joining Instagram and Pinterest.









