McLean Robbins – Copywriting

McLean Robbins is TIG Global’s Copywriting Manager. She joined the team in 2008 to help manage the copywriting development of TIGG’s branded portfolio, but has since transformed her role to manage copywriting and content strategy for TIGG’s full portfolio of clients.

Prior to joining TIG Global, McLean served as both Managing Editor and Associate Web Editor of a leading trade publication in the benefits and insurance industry.

A nationally-published travel and luxury lifestyle writer, McLean’s work has appeared in publications ranging from Robb Report and Forbes Travel Guide to niche publications like Destination Weddings & Honeymoons as well as leading  websites like AOL Travel and Gadling.com. She specializes in helping TIG Global’s clients transform their websites into engaging and content-rich destination hubs.

McLean holds a degree in English from Wake Forest University and will finish her Masters of Professional Studies with a concentration in Journalism at Georgetown University in the fall of 2012.

Check out McLean’s recent posts:

• Pinterest Boards Your Property Must Have
• 10 Ways to Improve Your Hotel’s Social Media Standing Through Images
• Crafting Compelling Pinterest Content
• No social strategy is “one size fits all”