Search Engine Optimization (SEO)- constantly changing and reprioritizing its determining factors, it is the slippery foe of many a copywriter. TIG Global’s copywriting director, Nicole Johnson, has spent over five year observing the “beast” and writing optimized copy for hotels and destinations. Through AB testing, strenuous research, and creativity, Nicole has compiled a list of SEO best practices for hospitality professionals that has become the TIG Global standard.
