As we’ve mentioned previously, people read and pay attention to reviews left about properties. But, how important are the reviews really? The infographic below from Olery, shows how reviews have changed and how many people actually consult reviews before traveling. Additionally, the infographic shows the demographics of those that leave reviews on about your property.
Do you agree with the information below? Do you actively respond to reviews on behalf of your property? Let us know in the comments section.
Additional Recommended Reads:
- Making Lemonade out of Lemons: Tips for Combating Negative Reviews Online
- Controlling Your Online Reputation
- Social Media Responses Beyond TripAdvisor
- Gen Y and User-Generated Content
Interested in ramping up your online strategy? Check out the full suite of MICROS eCommerce interactive marketing tools, send us an email, or give us a call +1 301.841.4700(US) | +44 (0)20 3004 9468(UK).